Vroegop Ruhe & Co b.v. (VRC) is a group of fresh companies, which contains fruits & vegetables wholesale business Vroegop-Windig, organic fresh specialist Kroon, distributor of organic products Natudis and food products wholesale company De Kweker. This family run enterprise is passionate about good quality and healthy food and drinks. Starting and local producers, farmers and growers, all are given ample opportunity to present their products. In anticipation of internal changes in one of its warehouses, VRC has decided to deploy a new WMS solution. As it is desirable to work in the future with a renewed ERP system with extensive integrated WMS functionality, VRC selected the latest Microsoft Dynamics AX7 software, brought by AX partner Schouw Informatisering. This makes VRC the first in Europe, and the second worldwide, to start using Dynamics AX7 in the cloud (Azure) and with Office 365.
VRC will first implement the WMS module, after which the other AX7 modules, such as purchasing, sales, financial and quality will be implemented across the companies in stages. According to Ronald Spijkerman, Manager ICT at Vroegop Ruhe & Co b.v. ‘future-oriented thinking and investing in the future' is the focal point. Proudly he says: 'Schouw Informatisering delivers us the experience of the industry and the speed we need to turn this project into a success in a short period. We would like to use the WMS project to realize stock registration at Experation date and Batch level. The wide approach of integration across the companies offers VRC in the future the possibility to combine additional aspects such as CRM, Point of Sale and Data Management within one single database for all locations. Such standardisation will save us a tremendous amount of time and will deliver reliable management reports for the entire group of companies.'